Custom Web Applications
Server-rendered React with type-safe data layers, auth and role-based access — accessible (WCAG), fast on Core Web Vitals, and SEO-ready out of the box.
Next.js · React · Node.js · Supabase / Postgres
What we do · Dubai, UAE
IT services engineered to scale
Strategy, design, engineering and operations under one roof. From custom software and cloud infrastructure to AI automation and enterprise integrations — full-stack capability that transforms how your business builds, ships and grows.
Outcomes, not output
Built to move the numbers
0%
Uptime SLA on managed infrastructure
0%
Average infrastructure cost reduced
0×
Faster delivery on our reusable foundations
24/7
Monitoring, alerting & support
01
Software & Product Engineering
Production-grade web and mobile products — architected for scale, instrumented for reliability, and handed off clean. From a blank repo to a monitored release.
Discuss a buildCross-Platform Mobile Apps
One Expo / React Native codebase shipping to iOS and Android — with over-the-air updates, push notifications and native modules where they count.
Expo · React Native · EAS
API Design & Integration
Versioned, documented REST and GraphQL APIs with webhooks, rate limiting and idempotency — built for partners and your own teams to build on.
REST · GraphQL · Webhooks · OpenAPI
Design Systems & UI Engineering
Reusable component libraries and design tokens so every screen feels consistent, ships faster, and stays on-brand as the product grows.
Tailwind · Radix · Storybook
02
Cloud, DevOps & Infrastructure
Reliable, observable, cost-efficient cloud — set up right the first time and optimized continuously. Zero-downtime by default, with dashboards your team actually reads.
Plan your cloudCloud Setup & Migration
Architecture, infrastructure-as-code and zero-downtime migrations across Vercel, AWS and GCP — repeatable environments, no snowflake servers.
Vercel · AWS · GCP · Terraform
CI/CD Pipelines
Automated build, test and deploy on every push — with preview environments per branch and one-click rollbacks when something needs to go back.
GitHub Actions · Preview deploys
Observability & Alerting
Logs, metrics, traces and on-call alerts so you see issues before your users do — surfaced on dashboards the whole team can read.
Logs · Metrics · Sentry · Uptime
Cost & Performance Optimization
Right-sizing, caching and scaling reviews that cut spend without cutting performance — typically 30–40% off the monthly bill.
Scaling · Caching · Cost reviews
03
Data, AI & Automation
Put intelligence to work — assistants, document automation and LLM workflows tuned to your data, your tone and your guardrails. AI that behaves in production, not just in a demo.
Add AI to your businessAI Assistants & Chatbots
Always-on WhatsApp and web assistants grounded in your knowledge base — they resolve queries 24/7 and escalate cleanly to a human when it matters.
WhatsApp · Web chat · RAG
Document & OCR Automation
Pipelines that read invoices, IDs and contracts and turn them into structured, validated data — no more manual entry, no more typos.
OCR · Extraction · Validation
LLM Integration & Prompt Engineering
Reliable model integration with evaluation, fallbacks and cost controls — AI features that ship and stay dependable under real traffic.
MindStudio · GPT · Evals · Guardrails
Workflow Automation
Trigger-based automations that move data between your tools and lift the repetitive work out of your team's day.
Triggers · Schedulers · Webhooks
04
Integrations & Automation
Connect the systems you already run — orchestrated reliably through webhooks, queues and retries, so data stays in sync and nothing slips through the cracks.
Connect your stackPayment Gateways
Secure checkout, subscriptions and invoicing wired end-to-end — with reconciliation and webhook-driven status you can trust.
Razorpay · Stripe · Invoicing
Travel & GDS (Amadeus)
Flight and hotel search, booking and ticketing connected to global distribution systems — the engine behind modern travel products.
Amadeus · GDS
CRM / ERP / HRMS
Two-way sync with the platforms that run your business, kept consistent through idempotent webhooks so records never drift apart.
CRM · ERP · HRMS
WhatsApp & Messaging
Automated WhatsApp flows — notifications, order updates and bots — wired straight into your systems through reliable webhooks.
WhatsApp · Webhooks
Marketing Automation
Email, SMS and webhook orchestration that runs lifecycle campaigns on autopilot — triggered by what your customers actually do.
Email · SMS · Webhooks
How we work
From idea to in-production
A transparent, four-step path with continuous feedback — you always know what we're building and why, and there are no surprises at the end.
STEP 01
Discover
We map your goals, constraints and success metrics before a line of code — then share a clear plan, timeline and fixed quote.
STEP 02
Design
Architecture and UX designed for scale, security and speed — reviewed with you before we build a single screen.
STEP 03
Build
Iterative delivery with continuous feedback and transparent progress, shipping in small, reviewable increments.
STEP 04
Scale
Launch, monitor and optimize — we stay on for the long run as your product grows and your traffic climbs.
The toolbox
The stack we build on
Modern, battle-tested tools chosen for reliability and speed — not hype. We meet you on the technologies you already run.
Frontend
Next.jsReactReact NativeExpoTailwindTypeScript
Backend & Data
Node.jsSupabasePostgresRESTGraphQL
Cloud & DevOps
AWSGCPVercelTerraformGitHub Actions
AI & Automation
GPT / LLMsMindStudioRAGOCREvals
Integrations
RazorpayStripeWhatsAppAmadeusWebhooks
Engagement models
Flexible ways to work with us
Transparent engagement models that scale with your needs. Every project starts with a free discovery call — no obligation, no jargon.
Starter
Launch
From $2k/ project
For a focused build — a landing site, MVP feature or a single automation.
- Scoped one-off build
- Modern stack & clean handoff
- 2 weeks of post-launch support
Most popular
Growth
From $6k/ project
For full products — web & mobile apps, cloud setup and AI features, end to end.
- Full design + build
- Cloud, CI/CD & observability
- AI & integrations included
- 60 days of support
Enterprise
Partner
Custom/ retainer
For ongoing work — a dedicated team that ships, scales and supports continuously.
- Dedicated engineering team
- Priority SLAs & roadmap
- 24/7 monitoring & support
FAQ
Questions, answered
A focused build or automation usually ships in 2–4 weeks. Full products with cloud, AI and integrations typically run 6–12 weeks depending on scope. We share a clear timeline after the discovery call.
Both. Our engagement models scale from a single MVP feature for an early-stage startup to a dedicated team retainer for established enterprises across the UAE.
Yes — that's a specialty. We integrate AI assistants, chatbots, document/OCR automation and LLM workflows into systems you already run, connected reliably through APIs and webhooks.
You do — fully. Everything ships to your own GitHub, cloud accounts and domains, with documentation and a clean handoff. There is no lock-in to PrimeX Meta.
Every project includes a support window, and most clients continue on a maintenance or partner retainer. We monitor, optimize and keep your stack healthy for the long run.
Send us a message or reach out on WhatsApp. We'll set up a free discovery call to understand your goals, then come back with a recommended path, timeline and quote.
Let's build
Not sure where to start?
Tell us about your project and we'll recommend the right path — affordable, scalable, and built for growth.